Bad Bunny Wins First Emmy for Super Bowl LX Halftime Show

Bad Bunny has won his first Emmy after the Apple Music Super Bowl LX Halftime Show Starring Bad Bunny took seven awards at the 78th Creative Arts Emmys in Los Angeles.

The Puerto Rican artist, whose birth name is Benito Antonio Martínez Ocasio, received the recognition as a producer and performer of the live variety special. The Television Academy lists him with one Emmy nomination and one win, for Outstanding Variety Special (Live).

The production entered the ceremony with nine nominations and emerged with seven awards, including Outstanding Variety Special (Live). It also won for music direction, choreography, sound mixing, lighting design and lighting direction, and technical direction and camerawork, while director Hamish Hamilton received the Emmy for directing a variety special.

A Seven-Emmy Night for the Super Bowl Show

The haul made Bad Bunny’s halftime production the top winner on the first night of this year’s Emmy ceremonies. The Television Academy reported that it led the awards alongside other major productions, including The Traitors, which won six.

Bad Bunny’s personal Emmy came for his role as producer and performer of the halftime special. The awards recognized not only the musical performance but also the production’s choreography, sound, lighting, camera work and overall live television execution.

The Super Bowl LX halftime show aired during the February 8 championship game between the Seattle Seahawks and New England Patriots at Levi’s Stadium in Santa Clara, California. The Seahawks won the game, which the Television Academy said drew 125 million viewers.

Bad Bunny Was Not at the Ceremony

Bad Bunny did not attend the Creative Arts Emmys ceremony in Los Angeles, meaning he was not present to accept his award personally. Members of the production team accepted the honors on behalf of the winning special.

His absence did not diminish the significance of the result: the Emmy marked his first nomination from the Television Academy and his first victory. It also added a major television award to a career that already includes multiple Grammy and Latin Grammy honors.

A Super Bowl Performance With a Puerto Rican Focus

The halftime production featured appearances by Lady Gaga and Ricky Martin, alongside musical and visual references to Puerto Rico and the wider Latin American experience.

The NFL’s account of the performance noted that Bad Bunny moved through elements of Puerto Rican identity and island life during the show. Lady Gaga joined him for a salsa-inflected version of “Die With a Smile,” while Ricky Martin performed “Lo Que Pasó a Hawaii.”

The performance also ended with a broader continental message, as Bad Bunny invoked the countries of the Americas and presented the Super Bowl stage as a setting for cultural representation. That emphasis helped make the production notable beyond its technical achievements.

With seven Creative Arts Emmys, the Super Bowl LX halftime show has now added another milestone to Bad Bunny’s international career, while the artist himself begins his Emmy record with a win from his first nomination.